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WHY Employer Branding  (The WHY Employer Branding , we, our, us) respects your rights to privacy under the The General Data Protection Regulation (EU) 2016/679 , and we manage the collection and disclosure of your personal information in accordance with these requirements.This privacy policy sets out our commitment to protecting the privacy of your personal information and how it is collected whether through this website, directly from you or otherwise.

If you do not wish to provide personal information to us, then you do not have to do so.  This however may affect your use of this Site or any products and services offered on it.

What is your personal information?


When used in this privacy policy, the term “personal information” has the meaning given to it in the GDPR.  In general terms, it is any information that can be used to personally identify you.  

‘Personal data’ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person.

Your personal information will not be shared, sold, rented or disclosed other than as described in this privacy policy.



What information may we collect from you?

The WHY Employer Branding may collect the following personal information from you:

  • Name, Surname

  • email address to subscribe to the blog or consultation.

  • mobile number

  • Link to connect to call either zoom, teams etc.

  • social media contact details.

  • profession or occupation;

  • billing, mailing and/or residential address;

  • banking, credit card, or other online payment details to process purchases;

We collect personal information about you so that we can perform our business activities and functions and to provide best possible quality of customer service.  We collect, hold, use and disclose your personal information for the following purposes:

  • to provide our services to you;

  • to conduct internal record keeping;

  • to identify and understand clients/user needs;

  • to send communications requested by you;

  • to answer enquiries and provide information or advice about existing and new services;

  • to conduct market research, business development and marketing activities (including direct marketing);

  • to send you newsletter

  • to comply with any law, rule, regulation, lawful and binding determination, decision or direction of a regulator, or in cooperation with any governmental authority;


How do we collect your personal information?

We collect your personal information directly from you.  When collecting personal information from you, we may collect in ways including:

  • when you make an enquiry about our services;

  • when you fill in any of our online forms, including when downloading free publications, ebooks, sign up for a webinar, contact or other forms or making online bookings;

  • through your access and use of our website, including when you use the client portal;

  • during conversations between you and our representatives;

  • when you ask to be placed on one of our subscription/mailing lists;

  • when you provide a business card to us at one of our events;

  • when you become a client or customer of ours or otherwise use our products or services;

  • when you visit any links shared via our social media posts, emails or other landing pages;

  • when you voluntarily provide us with feedback and customer information collected in the process of conducting customer surveys for market research purposes (Surveys);

SiteUser Tracking Experience 

We may use tracking software to review and improve your experience of our Site, Surveys and landing pages. In particular, we may use:

  • Google Analytics;

  • LinkedIn Insight Tag;

  • other similar tracking software as added to the Site from time to time.

Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. Google Analytics collects data about our Site traffic via Google Advertising cookies and anonymous identifiers. Data collected via these Google products is not linked with any personally identifiable information you submit while on our Site. If you wish to opt out of the Google Analytics data collection, you may do so on Google’s Site at


When you access our Site, we may send a “cookie” (which is a small summary file containing a unique ID number) to your computer.  This enables us to recognise your computer and greet you each time you visit our website without bothering you with a request to register.  It also enables us to keep track of services you view so that, if you consent, we can send you news about those services.  We also use cookies to measure traffic, to determine which areas of our website have been visited and to measure transaction patterns in the aggregate.  We use this to research our users’ habits so that we can improve our online services.  Our cookies do not collect personal information.  If you do not wish to receive cookies, you can set your browser so that your computer does not accept them.  We may log IP addresses (that is, the electronic addresses of computers connected to the Internet) to analyse trends, administer the website, track users’ movements, and gather broad demographic information.

The website may contain content and sharing tools embedded from various social networks, such as Facebook. These suppliers may use and place cookies on your device. We do not have access to, and cannot control, these cookies or the personal data and information that they may collect. You therefore need to check the websites of these suppliers to get further information on how they manage cookies and what information their cookies collect.


As our website is linked to the Internet, and the Internet is inherently insecure, we cannot provide any assurance regarding the security of transmission of information you communicate to us online.  


We provide links to websites outside of our website, as well as to third party websites. These linked sites are not under our control, and we cannot accept responsibility for the conduct of any companies, businesses, affiliates, advertisers and sponsors, linked to our website. Before disclosing your personal information on any other website or to any third party, we advise you to examine the terms and conditions of using that websites and its privacy policy. Third party websites are responsible for informing you about their own privacy practices.

Who do we disclose your information to?

We may disclose your personal information to:

  • our directors, employees, agents, contractors or service providers for the purposes of operating our website or our business, fulfilling requests by you, and to otherwise provide services to you including, without limitation, web hosting providers, IT systems administrators, mailing houses, couriers, payment processors, data entry service providers, electronic network administrators, debt collectors, and professional advisors such as accountants, solicitors, business advisors and consultants;

  • suppliers and other third parties with whom we have commercial relationships, for business, marketing, and related purposes, which may include overseas parties;

  • credit reporting agencies and courts, tribunals, regulatory authorities where customers fail to pay for goods or services provided by us to them, and other law enforcement officers as required by Law; and

  • any other organisation for any authorised purpose with your express consent.

We only disclose this information if the third party has agreed to comply with the standards in our privacy policy.

If there is any change or potential change to the control of our business pursuant to the sale, assignment or transfer of the business, or business assets, its assets and/or liabilities, we reserve the right to sell, assign and/or transfer our user databases, together with any personal information and non-personal information contained in those databases to the extent permitted by law. In that event, your personal information may be disclosed to a potential purchaser, assignee or transferee, however any disclosures will only be made in good faith and where confidentiality is maintained.

Marketing materials

We may send you direct marketing communications and information about our services that we consider may be of interest to you.  These communications may be sent in various forms, including mail, email,  If you indicate a preference for a method of communication, we will endeavour to use that method whenever practical to do so.  In addition, at any time you may opt-out of receiving marketing communications from us by contacting us (see the details below) or by using opt-out facilities provided in the marketing communications and we will then ensure that your name is removed from our subscription/mailing list.

We do not provide your personal information to other organisations for the purposes of direct marketing.

Security and data quality

We take reasonable steps to ensure your personal information is protected from misuse and loss and from unauthorised access, modification or disclosure.

We strive to ensure the security, integrity and privacy of personal information that you submit to us through our website. Unfortunately, no data transmission over the Internet can be guaranteed to be totally secure. We endeavour to take all reasonable steps to protect the personal information you may transmit to us or from our online products and services. Once we do receive your transmission, we will also make our best efforts to ensure its security on our systems.

In addition, our employees and the contractors who provide services related to our information systems are obliged to respect the confidentiality of any personal information held by us.

We may hold your information in either electronic/hard copy form.We will only keep your personal data for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

You may request access to any personal information we hold about you at any time by contacting us (see the details below).  

If you believe there is information that is incorrect, please do contact us and we will amend your personal details accordingly.

How can you withdraw your consent to this privacy policy?

If you wish to withdraw your consent to our collection and retention of your data, please contact us at and we can arrange for your data to be deleted.  

You may choose to restrict the collection or use of your personal information. If you have previously agreed to us using your personal information for direct marketing purposes, you may change your mind at any time by contacting us at the email address listed in this privacy policy.

To unsubscribe

To unsubscribe from our e-mail database, or opt out of any communications, please contact us at the email address listed at the start of the privacy policy, with “Unsubscribe” in the subject line of the e-mail.

Contact us

If you have any questions about this privacy policy, any concerns or a complaint can be addressed at  We will treat your requests or complaints confidentially.  Our representative will contact you within a reasonable time after receipt of your complaint to discuss your concerns and outline options regarding how they may be resolved.  We will aim to ensure that your complaint is resolved in timely and appropriate manner.

You can contact us at the below email address:

Changes to our privacy policy

We may change this privacy policy from time to time, however we will notify you of any changes to our privacy policy as and when they are made. This privacy policy was last updated on 1st August 2021

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