In the ever-evolving landscape of recruitment, companies are continually seeking innovative ways to attract top talent. One powerful tool is the use of employer branding videos. These videos provide a dynamic and impactful medium to showcase your company culture, engage with potential candidates, and set your business apart from the competition.
When crafting employer branding videos, it is crucial to begin by defining clear objectives. Tailor employee content to reach these objectives.Here are some topics that you might want to include in your list.
Showcasing Company Culture:
Take your audience on a tour of your company's values, traditions, and the unique atmosphere that defines your workplace. Let them see what makes your company a place worth working in.
Employee Experiences - Testimonials:
Let authenticity shine by featuring real employee testimonials. Employees can provide invaluable insights into your company's work environment and culture, giving potential candidates a genuine glimpse into what awaits them.
Team Collaboration and Roles:
Break down the mystery of various roles and responsibilities within your organization. Give potential candidates a clear understanding of what they can expect, fostering transparency and understanding.
Day in the Life of an Employee:
Paint a realistic picture of a typical day for your employees. Showcase daily challenges, and the overall experience of being a part of your team.
Specific Employee Experiences: Interviews:
Conduct interviews with employees, delving into why they chose to join the company.
Share personal anecdotes and stories to humanize your brand and forge real connections.
While the impact of employer branding videos is undeniable, traditional production methods can be costly and time-consuming. Hiring professional film crews and editors for each video may not be feasible.
Fortunately, a variety of video platforms have emerged, offering a more accessible and cost-effective approach to creating compelling employer branding content. Here are some video platforms you might want to consider:
Vouch - https://vouchfor.com/
PlayPlay - https://playplay.com/
VideoMy Job - https://www.videomyjob.com
StoryKit - https://storykit.io/product
Vocal Video - https://vocalvideo.com/
Video platforms are not just tools; they're your passport to a world of customization, text overlays, slides, background music, and automated subtitles. These platforms typically provide embed codes and links for each video, facilitating seamless sharing across social media, websites and emails.
Incorporating video into your employer branding strategy is no longer a luxury but a necessity in today's competitive job market. With the advent of user-friendly video platforms, companies can now create engaging and authentic content without breaking the bank. By leveraging these tools, businesses can effectively communicate their culture, values, and unique selling points to attract top-tier talent and build a stronger employer brand.